Calgary cannabis chocolatier swamped with orders
Earlier this month, Health Canada granted his firm, Choklat, what’s likely the country’s only cannabis processing licence held by a stand-alone food maker.
“The floodgates have opened. I’m looking at the (order) numbers and I’m just floored,” said Churchill, who’s been making conventional chocolates at his northeast plant for the past 12 years.
“There are four cannabis companies lining up for the production of millions of chocolates — one company alone wants two million chocolate bars.”
When Choklat begins producing the pot-infused treats in its 6,000-square-foot facility in the next few weeks, it’s going to need 20 to 25 more employees, said Churchill.
And he figures what rolls off the line will require another 10,000 square feet of warehouse space, once more buyers are lined up.
A distributor has secured five provinces to receive sweets from Choklat’s plant, whose independent, well-tried posture gives it a niche advantage, said Churchill.
“A lot of cannabis companies that are producing edibles aren’t selling to other companies and that’s what gives us the impetus for the business deals we’ll be putting together in the next 30 days,” he said.
“We can handle the larger volumes and (cannabis) companies are looking to make up for their lack of production facilities.”
The expense and likely one-year time frame to get their cannabis chocolate production operations running leads those companies to partner with Choklat instead, said Churchill.
Last Monday, the first cannabis edibles arrived at licensed Alberta pot stores, with most of the inventory consisting of lozenges, chocolates, gummy candies and cookies.
Though a 60-day Health Canada notification process means his treats won’t hit stores until March, Churchill said he’s not concerned about being left behind, insisting the quality of his chocolate will make the difference.
Provincial regulator and online cannabis retailer Alberta Gaming, Liquor and Cannabis “is (champing) at the bit to get my product,” he added.
Brad Churchill poses in his northeast Calgary office with a selection of non-cannabis infused products in this June 2019 file photo. Jim Wells / Postmedia
His 11 varieties of treats will include milk, dark and white chocolate, alongside salted toffee caramel, with hazelnuts and almonds embedded in some.
Pot-spiked sugar packets and chocolate drinks will also roll out of the Calgary plant.
While he’s bullish on what lies ahead, Churchill said he regrets his lineup of buzzworthy candy won’t be available for Valentine’s Day.
“I so wish they were ready for then,” he said.
While there’s room for more cannabis chocolates on the market, retailer Jim Ramadan said the biggest sellers during the first week of legal edibles have been other treats.
“The most popular are the gummies or chewables — not only do we sell them out first, we get calls for them,” said Ramadan, who operates Bow Cannabis at 6305 Bowness Rd. N.W.
But he said it’s hard to keep the edibles in stock, partly due to the limited amount available to stores.
On Friday, all his shop had left were cannabis chocolates and tea.
And Ramadan said the 10 mg limit in THC content for each individual sweet doesn’t appeal to many with a taste for stronger black market wares.
“There’s a lot of curiosity, but a lot of black market customers look at it and say ‘we’ll buy something else,’ ” he said.
“Unless regulations change, they might not be super-competitive.”
420 Intel is Your Source for Marijuana News
420 Intel Canada is your leading news source for the Canadian cannabis industry. Get the latest updates on Canadian cannabis stocks and developments on how Canada continues to be a major player in the worldwide recreational and medical cannabis industry.
420 Intel Canada is the Canadian Industry news outlet that will keep you updated on how these Canadian developments in recreational and medical marijuana will impact the country and the world. Our commitment is to bring you the most important cannabis news stories from across Canada every day of the week.
Marijuana industry news is a constant endeavor with new developments each day. For marijuana news across the True North, 420 Intel Canada promises to bring you quality, Canadian, cannabis industry news.
You can get 420 Intel news delivered directly to your inbox by signing up for our daily marijuana news, ensuring you’re always kept up to date on the ever-changing cannabis industry. To stay even better informed about marijuana legalization news follow us on Twitter, Facebook and LinkedIn.