Fire & Flower Holdings Corp. and its wholly-owned subsidiary Hifyre™ Inc., announced the successful launch of the Spark Perks™ Fastlane™ "click-and-collect" service in Fire & Flower Ontario store locations in Ottawa and Kingston.

Click-and-collect online cannabis ordering and pickup services recently became permissible as a result of a change in the Ontario regulations earlier this year.

Fastlane is a key benefit of the Spark Perks members program that has been operating across Fire & Flower store locations in the provinces of Alberta, Saskatchewan, Manitoba and the Yukon territory. The Spark Perks program provides Fire & Flower customers with a one-to-one personalized customer experience that the Company sees as a key differentiator and value proposition for its customers.

The Spark Perks program has more than 73,000 members nationally who receive access to the Fastlane "click-and-collect" service, exclusive benefits and member-only events. On average, Spark Perks members spend 44% more though Fastlane, purchase more frequently and spend approximately 300% more per year than non-members of the program.