Remember when you were first learning to drive? You spent hours listening to a teacher explain everything about road safety and how cars work, but it wasn’t until you actually got behind the wheel that you really began to understand how to be a safe driver. That kind of education, often called “experiential learning,” is how most people pick up new skills and information and incorporate them into their daily lives. Similarly, you never took a class on how to use your smartphone: you learned from watching other people, asking friends for their advice, and through trial and error

It’s easy to get overwhelmed by the choices in the cannabis world. THC versus CBD? Sativa versus Indica — or hybrids? Edibles or flowers? There is an infinite number of options, and even the most experienced user can be a bit intimidated by all of the varieties. And that doesn’t even get into esoteric topics such as terpenes or slush-versus-oils that can make it difficult to feel confident in one’s purchasing choice. No wonder so many people feel frustrated when they buy cannabis!

This is where having a concierge service can play a huge difference by helping customers make informed decisions based on accurate information, rather than just guessing to figure out the best way to go. I’ve run other retail businesses before, and I can tell you that no matter what industry you are in, it always comes back to consumer confidence. People want to know that they are spending their money wisely and that they’re going to be happy with their purchases. In the world of cannabis, the best way to do that is by creating personal points of contact between experts and shoppers.

“This service is great for anyone, whether or not they know exactly what they want, are new to cannabis, or just want to explore new options.” PHOTO BY PHOTO PROVIDED

That’s why our three Matchbox Cannabis stores are celebrating 420 by formally introducing our concierge program. Guests in our shops are always welcome to talk to our expert team of budtenders, but our concierge service goes beyond that. People who are interested in learning more about cannabis can go to our website and schedule a time to meet with our budtenders and receive a personalized session to answer questions and learn about the array of products that are available on our shelves. And while we can’t sample in the stores, our team has a pretty good track record of steering people in the right direction. We’ve already tried this on a limited basis, and it’s a big hit already.

This service is great for anyone, whether or not they know exactly what they want, are new to cannabis, or just want to explore new options. All they need to do is sign up and pick a time slot. We know that everyone starts somewhere, which is why we are committed to making this a judgment-free experience that makes everyone feel comfortable. And once the conversation is over, people have the option to purchase whatever strikes their fancy. It’s a great way to meet members of the community and give people confidence in their buying decisions. Happy 420!