Toronto cannabis Brand Coterie unveils ‘7 Pillars’ Capsule Collection
Canadian cannabis brand Coterie is dropping a limited-edition apparel collection. Founded by Patrick and Nader Marzouk, owners of popular Toronto bar Regulars, the brand’s ethos is about celebrating community and shared connections. Their new capsule collection is inspired by Coterie’s seven “purpose pillars”: arts, community, athletics, hospitality, entertainment, charity, and beauty. A different T-shirt for each pillar, designed by local artists, will drop on a weekly basis, beginning with ‘Arts’ this Friday, Feb. 25.
Coterie cannabis comes in environmentally conscious, 100 percent home compostable packaging. Likewise, the capsule collection was crafted with sustainability in mind. Designed in Canada and made in L.A., all steps in the manufacturing process—from knitting to dying to sewing—were kept within a five-mile radius in order to reduce waste and minimize the brand’s footprint. Moreover, the merch was made from recycled water bottles and post-industrial cotton, sourced domestically.
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