Cannabis infused beverages are quickly becoming a burgeoning vertical of the entire cannabis industry and this is a trend that we are excited about.

After Constellation Brands (STZ) made a $4 billion investment in Canopy Growth Corporation (WEED.TO) (CGC), we knew that cannabis infused beverages were going to be a major part of the market over the long-term and continue to monitor how the industry advances.

After Constellation decided to enter the legal cannabis industry, additional alcohol companies such as Molson Coors (TAP) jumped on the cannabis beverage bandwagon via a partnership with HEXO Corporation (HEXO.TO) (HEXO) and this is a relationship that we are closely following.

Cannabis companies haven't made many deals outside of its own industry, but a couple of the more notable ones have involved tobacco. Altria (NYSE:MO) invested $1.8 billion into Cronos Group (NASDAQ:CRON) back in 2018 to take a 45% stake in its business. And last month, British American Tobacco (NYSE:BTI) invested roughly $176 million in OrganiGram Holdings (NASDAQ:OGI), which represents a 20% stake in the cannabis company.

Cannabis and innovation go hand-in-hand. From growing to packaging technology, consuming to creating, cannabis influences many innovative ideas.

Innovation in cannabis isn’t always as visible as it is in other industries. Cannabis is still budding and because it’s been illegal for so long, much of its innovation has happened behind closed doors.

As space continues to grow, entrepreneurs are becoming more comfortable sharing their ideas and advocating for a more transparent industry.

The cannabis community is ripe with innovators developing thoughtful solutions to emerging problems. Here are a just a few bringing their ingenuity to the space.

Presto Doctor

Researchers believe they may have identified the chemical primarily responsible for complaints regarding the smell of some marijuana and hemp cultivation operations.

We recently mentioned complaints in connection with the smell of hemp farms – some of them anyway – are far from being uncommon. But it turns out what has been described as a “skunky-like” odor may have nothing to do with certain terpenes, the aromatic compounds found in many plants previously thought to be responsible.

The consumer goods business has seen its share of fads—and then some. Often it seems that not a day goes by when a special ingredient or other differentiator hailed as “transformative,” “groundbreaking” and “game-changing” simply fades away, consigned to the dustbin of marketing past. From hero to zero, the cycle is exceptionally swift.

Product makers are increasingly searching for that extra little something that can help appeal to discerning consumers—and make a splash on social media. They are forced to find that ingredient, additive, or differentiator which can start and sustain buzz while also meeting consumer needs. Yet finding a genuine superstar is very difficult.

In order to firmly establish itself as a leading farm-to-shelf producer of hemp and CBD products, Green Gorilla has completed the arduous process of having its 1,474-acre farm in Arizona certified Organic under the U.S. Department of Agriculture’s National Organic Program (NOP).

“It kind of puts us in a league of our own because there’s a lot of people who say they’re ‘organic’ but they’re not certified Organic,” CEO and co-founder Steven Saxton says.

Thanks to global cannabis reform victories, the legal industry is spreading to virtually every corner of the planet through new concepts like crowdgrowing. Cannabis may still be prohibited in various countries, however, momentum for reform is greater than ever and the future of the cannabis industry is extremely bright.

No other industry is as exciting as cannabis right now, and with legalization still in its infancy by most measures, the potential for profit is astronomical.

While it may seem tempting to blast sales promotions and your new products online, stop. You can get red flagged or even have your account deactivated.

Anyone who handles the marketing or social media side for a cannabis business can tell you that social media is a huge pain in the @$$.

Industrial hemp is an incredibly sustainable and versatile crop that is able to produce a range of products. These include: textile, paper, ropes, insulation material, fibre boards, bioplastics, compost, animal bedding, fuel, paint, feed, food, dietary supplements, cosmetics and medicinal preparations.

The crop also possesses a range of environmental benefits. So, what are they?  

The uncertainty of the pandemic has forced many people to be more health-conscious and aware of what they’re putting into their bodies.

Being healthy is so much more than just vigorously washing your hands — although that doesn’t hurt.

It’s also being mindful of the hidden chemicals or pesticides that we eat, drink, and even smoke. 

While cannabis has been deemed essential due to all its healing, medicinal qualities, it’s important to research how your cannabis was cultivated.

But, how does one determine if what they’re smoking is actually organic or just more corporate greenwashing?