Ever wondered what the recruitment world is like in the cannabis sector? We explore the unique benefits and challenges of recruiting in the burgeoning cannabis industry.

It is no secret that the cannabis sector has seen unprecedented growth in recent years. And while some countries have stricter laws than others, this growth, albeit at different levels, is nevertheless taking place around the world. With this growth comes many challenges and benefits, especially in regards to recruiting in the cannabis industry.

At Cornbread Hemp, we have been shipping our Kentucky Proud CBD product nationwide for over a year now.

Picking winners and losers is a well-worn theme for cannabis investors looking to place bets on companies building strong brands, turning a regular profit, and capturing meaningful chunks of the market. 

With the global economy withering under the COVID-19 pandemic, the odds of a wave of bankruptcies wiping out underperforming cannabis firms swept up in the 2018 hype around recreational legalization are on the rise. 

“Even prior to COVID-19, we expected industry exits,” CIBC analyst John Zamparo wrote in a research note last week. “The pandemic will likely serve as an accelerant.”

He recently slashed his 2020 retail sales estimate to $2.5 billion, from his prior forecast of $3.4 billion.

Every year, cannabis enthusiasts and advocates celebrate the cannabis plant and legalization movement on April 20th.

The tradition was born several decades ago when a group of individuals frequently met in secret to consume cannabis at 4:20 PM, and the number ‘420’ later became a numerical representation of the cannabis movement. 

That led to April 20th being declared an ‘official’ cannabis holiday by cannabis enthusiasts all over the globe.

April 20th celebrations were relatively low tech in years past, but that all changed this year.

Amidst the COVID-19 outbreak, restructuring at Canopy Growth Corporation is continuing, with the move to slash 200 jobs in the U.S., the U.K. and, hardest hit, Canada.

The cuts will involve several departments, the Smith’s Falls, Ont.-based cannabis giant confirmed in an email to Bloomberg News: “The latest cuts represent about five per cent of its total workforce of 4,118. The majority of affected employees are in Canada.”

Canadian investment bank CIBC Capital Markets slashed its 2020 forecast for marijuana sales in the country by nearly $1 billion as the market continues to be mired in uncertainty.

According to the bank’s updated estimate, recreational cannabis sales are expected at CAD$2.5 billion this year, down from the previously projected CAD$3.4 billion as the slow rollout of new retailers coupled with the coronavirus pandemic are causing serious trouble for the industry.

In a note to clients, CIBC Capital Markets analyst John Zamporo claims that growth in the 2020 legal cannabis market rested on the assumption new stores would open across several Canadian provinces, resulting in a strong boost for pot companies. 

The cannabis industry has been set back quite a way since the advent of the coronavirus. Although we have seen short periods where marijuana stocks see gains, the majority of marijuana stocks in the industry have taken big losses. While the coronavirus is a majority of the blame for the recent volatility, the cannabis industry on its own has some major challenges to overcome. Included in this is everything from regulatory setbacks to the increasing size of the black market.

Former Ontario Provincial Police commissioner Julian Fantino and former RCMP deputy commissioner Raf Souccar are leaving Aleafia, the cannabis company they founded.

After riding a boom, emerging from a bubble, and enduring the impacts of a pandemic, canna-businesses need to identify opportunities to build long-term loyalty and trust with their customers.

A tried-and-true method? Content marketing.

This facet of marketing is focused on connecting with target audiences through storytelling channels such as blogs, case studies, whitepapers, video, and infographics. When developed and distributed effectively, content bolsters brand awareness, educates your network, dispels misinformation, supports search engine optimization, and delicately guides prospects through a sales funnel.

A Vancouver-based CBD producer said it’s bringing the first legal weed product into Brazil’s new medical market.

Brains Bioceutical Corp. said Friday it struck a deal with Brazil’s health authority, Anvisa, to supply a Brazilian partner with EU-GMP certified medical cannabis extract.