“Get your hands on the good stuff”: Naked man soap-on-a-rope ad not so dope for The Body Shop

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Submitted by Marijuana News on Thu, 05/21/2015 - 08:00

Is this Body Shop ad campaign daring or just dopey?

The Body Shop is facing pressure on a number of fronts to drop the latest advertising campaign for its hemp-based skincare products, with social media users and activist group Collective Shout calling out the retailer’s use of an image of a naked man holding an oversized piece of soap in the shape of a hemp leaf.

But one advertising expert says the criticism is just an example of the ongoing “conservative backlash” against advertising that may test some boundaries.

The Body Shop unveiled the campaign for its hemp-based range earlier this month, with in-store posters and banner advertising on its website featuring the torso of a naked man strategically holding an oversized hemp-shaped piece of shop attached to a rope, with the tagline: “Get your hands on the good stuff.”

The Herald Sun reports a Melbourne woman who saw the ad...

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http://www.smartcompany.com.au/marketing/46988-get-your-hands-on-the-good-stuff-naked-man-soap-on-a-rope-ad-not-so-dope-for-the-body-shop.html

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