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Home 🌿 Recreational Marijuana News 🌿 Canada’s oldest beer company to produce cannabis beverages 🌿Canada’s oldest beer company to produce cannabis beverages
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Moosehead Breweries Limited and Sproutly Canada Inc. have entered into an agreement to form an exclusive joint venture to develop and produce non-alcoholic cannabis-infused beverages.
The drinks will be manufactured using Sproutly’s proprietary water-soluble cannabinoid technology, Infuz2O , which allows for more efficient bioavailability.
Infuz2O is a patent-pending cannabinoid technology that enables the effects of ingested cannabinoids, such as THC, to be felt within five minutes and last for up to an hour and a half.
“With the anticipated legalization of edibles in Canada later this year, Moosehead has made the strategic decision to enter the cannabis beverage market,” said Moosehead CEO, Andrew Oland in a statement. “As one of the oldest brands in Canada and a leader in the beer category, we believe we are uniquely positioned to be a leader in the cannabis beverage category.”
Cannabis-infused beverages and other marijuana edible products won’t be legal in Canada until Fall, but the market is anticipated to grow to a multi-billion-dollar industry within just a few years.
Moosehead and Sproutly aim to have their new beverages finalized and ready for retail sale by the time such products become legal in Canada in October.
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