After medical marijuana, Sidecar eyes alcohol and pharmaceuticals

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Earlier this month, Sidecar expanded its mobile ride hailing service to deliver medical marijuana in San Francisco. It’s not the only substance the startup wants to bring to your door.

Sidecar is in talks with potential partners to deliver alcohol and pharmaceutical drugs to its users, said CEO Sunil Paul. And in case you’re craving them badly, it will get them to you in an hour. It’s not yet delivering those items but plans to by the end of the year, Paul said in an interview Wednesday.

Sidecar’s ride hailing service works similarly to that of Uber and Lyft, with a few differences. The app lets riders choose from a list of drivers who are able to set their own fares. And the company claims to be more transparent than rivals when surge pricing is in effect, specifying the exact fare up front. Still, Sidecar hasn’t proved as popular as...

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