“Weed Out Misinformation” encourages honest conversations that prioritize science, removing the stigma attached to the drug.

Cannabis misinformation has been a main hurdle to clear since the drug’s existence became known. Now, a university in Canada is seeking to offer a little eduction to younger people, those who may be at risk for cannabis misuse.

The program hopes to debunk weed myths and offer the future generation a new view of cannabis.

The project from Humber College, which is being done in partnership with the Canadian Students for Sensible Drug Policy and the Canadian Public Health Association, is called “Weed Out Misinformation.” It was devised by cannabis researchers and students at the college.

According to The Toronto Star, researchers found there were few options for young people who wanted to learn more about cannabis and that they didn’t trust public education efforts.

“Weed Out Misinformation” encourages honest conversations that prioritize science, removing the stigma attached to the drug. The initiative is geared at consumers between the ages of 18 to 30 years old.

“From our initial research, we found that young people are feeling stigmatized, and they wanted access to reliable sources of information about cannabis,” said Daniel Bear, the study’s lead researcher and a professor in Humber’s faculty of social and community services.

“For too long, the focus has been on potential harm to dissuade use, but that approach hasn’t reduced consumption and hasn’t kept consumers safe. This new campaign dispels myths and provides young cannabis consumers with a safe space in which the discussion of it feels normalized,” Bear continues.

Young adults today are growing up in a different cannabis landscape, where the drug is more normalized and accepted than it has been in the past. Although much misinformation surrounding the drug continues to exist, the idea is to offer the answers people need that are scientific, unbiased and trustworthy.