Canada's Medical Marijuana Producers Are Facing Serious Advertising Restrictions

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In a few weeks, Canadian cannabis patients will find it harder than ever to get information about their medicine.

Last month, Health Canada sent a letter to 16 licensed pot producers saying they can't display photos of plants on their sites, tweet links to articles about the benefits of marijuana, or tell clients what a certain strain tastes, smells, or feels like.

Any of that information is advertising, according to our government's health regulator, and it's illegal to promote the sale of a narcotic like "marihuana."

They also warned producers against making "medical claims" about their products—but the difference between a health claim and information backed by scientific study remains hazy.

If producers don't change their ways by January 12, they could have their licences revoked.

VICE asked three of the 16 producers who received these letters what they thought about the government cracking the whip.

Mark Zekulin, executive vice-president...

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URL: 
http://www.vice.com/en_ca/read/lps-cant-tell-customers-about-their-weed-324