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Home 🌿 Marijuana Business News 🌿 Why the Liquor and Legal Marijuana Industries Could Soon Be Joining Forces 🌿Why the Liquor and Legal Marijuana Industries Could Soon Be Joining Forces
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The subscription service is currently unavailable. Please try again later.Denver's Dixie Elixirs, which makes marijuana-based carbonated drinks and candies, is prettying itself up so it can be acquired by Big Alcohol.
America's legal cannabis industry has been clawing its way back to where it was before it became illegal in 1937--a legitimate, hugely profitable provider of clothes, paper, and medicine, and a safe respite from everyday stress. The process of legalization and social acceptance has been slow, starting in 1996 in California. Today, medical marijuana is legal in 23 states (as well as Washington, D.C.) and recreational pot is legal in four.
Colorado's legal cannabis industry, the most robust in the country, is valued at $2 billion. One company in Denver, Dixie Elixirs, is on a mission to further bring marijuana mainstream through sophisticated branding and products like its "elixirs" line of carbonated drinks, a THC oil-infused gourmet chocolate bar called Toasted Rooster, and a range of gum,...
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