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Colorado rebrands teen anti-pot campaign by focusing on their future

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Submitted by Marijuana News on Fri, 08/21/2015 - 08:45

A state that has legalized recreational marijuana is now renewing efforts to get teens to stay away from it.

Marijuana isn’t evil, but teens aren’t ready for it: That’s the theme of a new effort by Colorado to educate youths about the newly legal drug.

Colorado launched a rebranding effort Thursday that seeks to keep people under 21 away from pot. The “What’s Next” campaign aims to send the message that marijuana can keep youths from achieving their full potential.

The campaign shows kids being active and reminds them that their brains aren’t fully developed until they’re 25. The ads say that pot use can make it harder for them to pass a test, land a job, or pass the exam for a driver’s license.

It’s a second try for Colorado when it comes to keeping minors away from marijuana. The state Health Department was criticized last year for a...

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URL: 
http://www.thecannabist.co/2015/08/20/colorado-marijuana-teens-whats-next-pot-education-campaign/39661/

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