The Shift Toward Ethically Sourced Cannabis

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Most of us want to know where our money's going before paying top-dollar for goods and services, but cannabis consumers aren't usually able to access that kind of info. 

Historically, you talk to the dealer that's available, then buy whatever they have. Period. 

Fortunately, that's changing. Companies like Flow Kana are emblematic of a shift in cannabis culture that's defying stoner stereotypes and empowering people to source their herb ethically. The San Francisco-based delivery startup - with its farm-to-table philosophy, sun-drenched profiles of independent famers, and product delivered in Pinterest-worthy mason jars - is giving consumers more say in how they participate in the cannabis industry.

For those accustomed to the gray market, there's a bit of cognitive dissonance when visiting the Flow Kana site. From the introductory tagline ("Experience the difference. Experience the best. Connoisseur cannabis straight from the farm to your home"), to the Leafly-style quiz tailoring the best strain...

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