The 3 Phases of Growth Your Company Culture Must Adapt To

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Change is inevitable, so you need to be prepared to manage your business' evolutionary stages

ow aligned is your culture with your strategy? Few leaders are unaware of Peter Drucker’s famous saying, “Culture eats strategy for breakfast.’ Yet few pay purposeful attention to culture—a potential mistake. Ignoring culture leads to an organization’s demise.

It’s tough to put your finger on organization culture like you would many other things in business—it can feel nebulous and illusive. Leaders often feel that culture cannot be managed, but this view leads to complacency. Left unattended company cultures evolve into weedy gardens that choke out the execution of strategy.

Don’t be put off by anthropological or sociological conceptions of culture—it’s not all academic. For business, culture simply means “the way we do things around here.” It is your particular collection of behaviors, language, symbols, rituals, stories, values, and organizational norms. Without considering, engaging and aligning your...

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