Welcome to Pueblo, Colorado: the 'pot rush' town for the marijuana industry

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In cars stuffed with clothes, boxes and furniture precariously tied to car roofs, they come to sit patiently in waiting rooms at social service agencies, in soup kitchens and motels.

They’ve made it to Pueblo, Colorado, a city of just over 100,000 where recreational marijuana sales became legal in 2014.

The new arrivals aren’t on a so-called “weedcation” to visit the swath of new pot shops and spots with weed-tasting menus, which are now sprinkled throughout the state. Instead, they hope to settle and make a new life in the pot industry.

The overstuffed vehicles parked outside Pueblo’s Posada, a nonprofit organization that helps homeless families, have license plates from as far away as South Carolina, Louisiana, Arkansas, Florida and Texas.

Those families have come in what social service agencies here see as a perfect storm: legal marijuana, Colorado’s Medicaid expansion (which extends coverage to all qualified adults...

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