Marijuana Entrepreneur Needs Salespeople, 'Who Have Smoked Weed And Can Talk About Our Products'

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Nicole Gonzalez spent her teenage summers working in the Dominican Republic and Central America where her grandfather owned tobacco fields. Cigar-making was a male-dominated industry but her strong-willed mother always told Nicole, “You better be big in this world.” That motivation propelled Nicole and her husband Ata, both in their twenties at the time and without college degrees but both entrepreneurs, to move from Florida to California to join the budding marijuana industry in 2009.

Today the pair own and operate G Farmalabs, a marijuana grower, processor, and manufacturer of cannabis chocolates and other products, employing over fifty people in Anaheim California and selling to about 600 dispensaries. The company’s sales were more than four million dollars in 2014 and Gonzalez expects that number will at least double this year.

Growing up in the family tobacco business, Gonzalez said she was held to a very high standard. “I once got...

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