Why marijuana's momentum seems unstoppable
"We will legalize, regulate and restrict access to marijuana” – Liberal Party of Canada.
Of the dozens of promises that make up the Liberal Party election platform, this one could have the greatest lasting impact on Justin Trudeau’s administration – and the country as a whole, according to industry experts who are eyeing a potentially sizzling new market.
In part, it’s a matter of scale. If the Liberals succeed in legalizing marijuana, an estimated 1.2 million Canadians could eventually use legal variants of the drug daily – and perhaps another 2.5 million will consume them occasionally. This assumes Canadians will embrace new rules as people have in Colorado, which legalized marijuana for recreational use following a 2012 referendum.
But the epic size of the Liberals’ policy shift also has much to do with its complexity. For starters, the government must address two very different, though interlinked, situations.
Part of the...
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