New York launches campaign in drive against K2

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"Zero percent marijuana, 100 percent dangerous."

New York has launched a public awareness campaign in its war against synthetic cannabis, a potentially deadly drug which experts say preys on the poorest and the mentally ill.

The drug widely known as K2 has killed at least two people in recent months and sent more than 6,000 people to the emergency room in the city since January. Most were men.

It first came to the attention of authorities last year and is sold under a string of other names: Spice, AK-47, Bizarro, Green Giant and Smacked -- to name the most common.

Sometimes packaged as "aromatherapy" or "pot pourri," some bags are decorated with cartoon characters. It can be bought on the Internet but also from cigarette sellers and bodegas.

Some users wrongly think it is legal, or at least not illegal.

But the law is clear: It is illegal in New...

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