Nations Marijuana Industry Goes High Tech

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With recreational marijuana sweeping the nation, startups and investors are finding new ways to cash in on the green revolution.

California’s Silicon Valley is leading the way with tech companies fighting to alter the public’s perception of the marijuana smoker from the ’60’s Rasta stoner to a sleek millennial-inspired user.

This isn’t your parent’s marijuana and the growing industry is ripe for exploitation and many new startups are hoping to take advantage of the relatively open playing field.

Once a back alley operation, the legal marijuana industry has blossomed into a $3 billion powerhouse complete with its political special interest group.

Four states and District of Columbia have legalized marijuana while 23 other states have eased restrictions. At the federal level, however, the drug remains classified as Schedule 1, without any redeeming value.

Technology helps connect marijuana users with dispensaries.

 

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