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Home 🌿 Marijuana Business News 🌿 Why Hasn't Big Pharma Developed Mass Market Marijuana? 🌿Why Hasn't Big Pharma Developed Mass Market Marijuana?
In the 1980s, scientists working for Pfizer set their sights on developing a drug for the pharmaceutical giant that would relieve hypertension and help save the lives of those suffering from angina. After years of tireless research by some of the best scientific minds money could buy, Pfizer created the chemical compound sildenafi l citrate in 1989. The company poured more money, time and talent into putting its new drug through clinical trials, only to discover sildenafi l citrate wasn’t very effective in treating heart problems. However, men taking the would-be heart medication reported increased erections, and Pfizer decided to spin the drug’s side effect into its main purpose. On March 27, 1998, the FDA approved sildenafi l citrate for public consumption under the brand name Viagra. Sale of the little blue pill swelled Pfizer’s bottom line, with the company reporting more than $2 billion in revenue in 2012, almost 15...
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