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Marijuana Entrepreneur: When a Market Doesn't Exist, Create Your Own

Submitted by Marijuana News on Wed, 02/24/2016 - 08:45

For an entrepreneur aggressively growing a business, much of the time is spent raising equity, taking on debt, creating infrastructure, working with shareholders, and forging new partnerships. There is always the quest to do deals at market. Believe me, I understand that if I were in a business that manufactured electronics, sold cars, or leased construction equipment, there would be a clearly established market norm for just about everything, including cost of capital, terms for partnerships, and expectations from clients would all generally be taken care of by looking at the marketplace.

But for me, there is no norm. Why? Because there is no truly established market for the marijuana industry yet.

I don’t believe this is an issue exclusive to my business – it just happens to be my personal frame of reference. The challenge is that I don’t have a market to compare things to. How much should...

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Adam Bierman
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