Cannabis 2.0: Are Terpenes The Secret To Customizable Highs?

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BOULDER, Colorado — Humming to himself, Charles Jones makes his way up a muddy hiking trail snaking through the Colorado foothills on an unseasonably warm winter day, his colleagues Dave Georgis and David Lohndorf following close behind. Part of the way up the trail, with the city of Boulder stretched below, Jones stops and smiles at the others, then at me. “Should we do a mood?” he asks.

Forty-five minutes earlier, the four of us had been sitting in the basement of Georgis’ Boulder bungalow, which doubles as the headquarters for Jones, Georgis and Lohndorf’s startup Chooze Corp. One by one, we had taken puffs from a tabletop vaporizer device, inhaling vapors from hemp pellets laced with equal amounts of pure THC, the psychoactive component of marijuana, and cannabidiol, or CBD, the part of the plant believed to be responsible for many of cannabis’ medical benefits. This was the first step...

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