Gerome Sapp's Cannabis App Scores Big On A Different Playing Field

“Unlike wine, first time users of cannabis or a particular cannabis strain, can’t taste their options,” Sapp explains. He sees Dōs as the solution to virtually experience, and even enhance, the effect of cannabis. “We are selling the mood a particular strain of cannabis typically has on users,” he says. Some of the apps moods include: relaxed, calm, energized, euphoric, and dreamy.

Scheduled to launch its beta version in the next two weeks, the athlete turned tech space businessman warns that it’s not an app that gets you high and they don’t want the virtual experience to mimic what it feels like to be high. Instead, Dōs would be the first app that allows users to experience a variety of “movie-like” experiences that developers imagine cannabis users would enjoy if consuming a certain strain of cannabis.

“It’s a much needed marketing tool for the multi-billion dollar industry”, says Sapp. With...

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