Marijuana Men

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When I was invited to attend the Viridian Capital Advisors Cannabis Investor Conference in January, I had an image in my mind of what to expect.

The sleek, monolithic name “Viridian”—a nod to the color of marijuana that simultaneously sounds as corporate as possible—gave me a clue. I pictured rows of middle-aged men of means, eager to drop money on something still mostly on the precipice of becoming a truly legitimate industry in 2016 in the United States. A group of guys who spent 1969 getting MBAs instead of caravanning to Woodstock. People who do not, and possibly never have, smoked weed.

I was not disappointed.

It was bitterly cold and windy on Manhattan’s West Side when I trekked to the venue, which in a bit of delicious irony was held at the John Jay College of Criminal Justice. People were wandering around the lobby, a sea of blue and...

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