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Marijuana Businesses Look to Move Away From Pot Stereotypes

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Submitted by Marijuana News on Mon, 03/14/2016 - 09:10

TORONTO - You won't find brightly coloured bongs or bubble gum-flavoured rolling papers displayed against the backdrop of exposed brick and modern, industrial-style furnishings at Tokyo Smoke.

Instead, the shop - located in a former shipping dock nestled between two warehouses in Toronto's west end - carries high-end pot paraphernalia befitting the pages of a design magazine while also serving up cups of artisanal coffee.

Pipes handcrafted by California-based ceramicist Ben Medansky sit alongside a pricey portable vaporizer, a reimagined version of the French press coffeemaker launched via a Kickstarter campaign and a selection of what shop owner Alan Gertner calls "museum quality collectibles" - items such as vintage Barbies and a vintage Hermes bag.

It's all part of Gertner's mission to create a cannabis-friendly lifestyle brand that caters to the urban intellectual - one that breaks the mould of dated weed associations involving video games and junk food.

"I...

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