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The Plight to End Stoner Culture and Make Cannabis Mainstream

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Submitted by Marijuana News on Thu, 04/14/2016 - 08:56

Is cannabis the next Internet? That's the bold claim made by Tokyo Smoke CEO Alan Gertner. 

The former head of an Asia-Pacific-wide sales team at Google saw his life change after a Ghanian tour guide told him, “You either work on something you love, or work because it supports the people you love.”

After hearing this, Gertner quit Google. His former philosophy - “Work hard, get promoted, make more money.” - left him unfulfilled.

While meditating for months in the beautiful landscape of Japan, Gertner had the idea for his current business, Tokyo Smoke. His main passions in life were coffee, clothing and cannabis. His father, Lorne Gertner, co-founded Cannasat Therapeutics, Canada’s first publicly traded cannabis company.

He hoped Tokyo Smoke would redefine the cannabis marketplace and opened in Toronto a show room with a coffee bar, branded clothing and cannabis paraphernalia.Tokyo Smoke set out to be “home to the creative class.”

Alongside clothing, the company...

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