The Marijuana Holiday 4/20 Has Become Big Business, But Is That Good For The Cannabis Movement?
Heavy snow in Colorado this past weekend put a damper on the celebrations leading up to 4/20, the annual April 20 celebration of all things marijuana-related that occurs on Wednesday this year. On Saturday, organizers scrapped a major cannabis rally in downtown Denver at the last minute, and hundreds of flight cancellations at Denver International Airport frustrated the plans of travelers aiming to spend the week sampling the state’s legal cannabis market in honor of the cannabis high holiday. But that didn’t mean folks weren’t still ready to pre-party.
On Saturday afternoon, customers lined up in the lobby of Simply Pure, a Denver recreational marijuana shop, since the shop’s “4/20 Block Party” product specials (one-gram joints for $4.20 and other deals) had filled the retail space to capacity. As customers from as far away as Washington, D.C., sniffed at sample jars filled with cannabis strains, a sales representative from Incredibles,...
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