Cannabis CEOs Share The Trends That Spur Their Business
The United States’ cannabis industry is rapidly expanding, but without federal legalization, large companies that do business across state lines can’t enter the market. We asked small business CEO’s and others in the industry to describe some of the trends that spurred their businesses.
1. Cannabis-Friendly Social Media
“Facebook and Instagram deletes marijuana business accounts, so there’s an accelerating trend of cannabis consumers and companies embracing cannabis-specific social networks like the one we are creating. Consumers can share their cannabis experiences in a stigma-free environment while businesses can safely invest time and energy into building their followings without fear of getting deleted. We’re excited to be on track to cross a million users.” –Isaac Dietrich, CEO of MassRoots, a social network for cannabis consumers
2. Vertically Integrated Business Models
“From our perch, vertical integration in the cannabis industry is both powerful and necessary. When you control all aspects of...
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