As legal US cannabis sales soar, start-up reality sets in
The forecasts for legal U.S. cannabis sales are in the billions.
But entrepreneurs in the weed trade, despite landing in hot markets like Colorado, face a bit of a reality check. That's due, in part, to a lack of traditional financing tools like banking, and still growing stream of venture capital into the industry.
"There's this misconception that everyone is rolling in the money here," said Jill Lamoureux, a Colorado-based cannabis business expert.
"Fundraising, particularly in cannabis, is a black box to new entrepreneurs."-Nick Hofmeister, mentor at CanopyBoulder, an accelerator program
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