Pro-Pot Mother’s Day Billboards Hit Arizona

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Want to have an awkward conversation with your parents this Mother’s Day? A new ad campaign suggests opening up about your pot use.

Backers of a marijuana legalization initiative in Arizona launched an ad campaign this week that hopes to open dialog about cannabis use on Mother’s Day, ABC reports.

The billboards were paid for by Arizona’s Campaign to Regulate Marijuana Like Alcohol (CRMLA), and can be seen throughout the cities of Phoenix and Tuscon. The ad depicts a mother and a daughter posing next to the tagline, “Have you talked to your parents about marijuana?”

The ad also directs readers to the CRMLA website, where state residents are asked to open up about their weed-smoking lifestyle to friends and family via email. The site goes on to explain just why you should come out of the cannabis closet for mom....

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