Friends in High Places: The Women Helping You Land a Job in the Weed Industry

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What's it like to do HR for the cannabis industry? We spoke to several women in the field to find out.

What could prompt an ultra-vanilla, Dallas-adjacent suburban soccer mom to leave a cushy corporate job—complete with a six-figure salary—to branch out on her own in the fairly saturated world of human resources?

Weed.

When state legislation liberalizing medical cannabis use passed in 2015—starting next year, Texas residents with intractable epilepsy will be able to access low-THC/high-CBD oil—Lori Strubbe knew it was time to make a move.

"I wanted to go on my own and [start] a recruiting company and HR services, and, you know, [human resources] is a saturated market," Strubbe, 49, explained. In order to differentiate herself from other HR consultants, she needed to find an underserved market—or an entirely new market altogether. That's when she discovered cannabis.

With community guidance from Women Grow and business mentorship from...

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