Inside incredibles, the Willy Wonka Company of Marijuana Edibles

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Edibles sales are exploding. Legal cannabis sales hit $5.4 billion in 2015 according to ArcView Market Research, and dispensary owners say edibles sales might make up as much as half of that. In Colorado alone, the state's Department of Revenue said edibles sales jumped from more than 3.3 million infused edible units (sold from Jan-Sept of 2014) to more than 5.6 million over the same timeframe in 2015. A big chunk of those sales came from incredibles. Yes, their brand is spelled in all lowercase letters (thanks, Pixar).

Along with big names such as Dixie Elixirs, BlueKudu, Cheeba Chews, and, of course, Leafs by Snoop (though there are countless others across Colorado, Washington, Oregon, and California), these businesses are rapidly expanding and angling for national exposure. If any companies are...

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