Californians Seek Pot of Gold in Marijuana Legalization

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There is no guarantee California will vote to legalize recreational marijuana in November, but political operative and father of four Daniel Conway has already staked his future on it.

Conway left his job as chief of staff to Sacramento's celebrity mayor, former Phoenix Suns NBA basketball star Kevin Johnson, to help start the marijuana investment company Truth Enterprises.

He is one of hundreds in the most populous U.S. state already pushing ahead with plans to enter a market experts say will be worth $4 billion by 2020.

"I'm someone of an age and of a demographic that sees the legalization and normalization of marijuana as inevitable," said Conway, 35. "This was a chance not just to build companies but to build an industry."

With a population of nearly 40 million people, and a thriving medical marijuana trade legalized 20 years ago, California already has the United States' largest legal marijuana market. Legalization...

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