Working With Weed: Meet a Technology Developer

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In many ways, Matt Norris’ work developing mobile sites and apps feels like any other startup gig.

His team moves quickly, testing new products and sometimes failing. His co-workers are young, passionate and often wearing headsets.

But the Irvine office often has a distinct smell. And it happens to be part of a profitable, international company – which, Norris points out, is pretty rare in the world of startups.

That company is Weedmaps, which allows consumers to find and rate marijuana dispensaries.

As a vice president, Norris’ job is to create mobile products that work for everyone from elderly medical marijuana patients to strain-savvy millennials.

“I love a really good challenge,” the Santa Ana resident said.

Norris, 27, studied psychology in college and became interested in what made people engage with certain products. Soon, he developed a knack for creating enticing mobile technology.

He spent four years...

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