A Former Keurig Executive Explained Why He Left to Work at the 'Keurig of Cannabis'
What do the coffee business and the cannabis business have in common?
As it turns out, it's more than people might expect.
The CannaCloud vaporizer is billed as the "Keurig of Cannabis" — it's a device that heats marijuana to a specific temperature without burning the plant — because it really is just like its coffee-maker namesake.
It employs a similar pod-based technology that helped grow Keurig into the multi-billion dollar coffee empire that it is today.
The CannaCloud was even designed by the same firm that created the Keurig, Dave Manly, the chairman of CannaKorp, told Business Insider. (CannaKorp is the company that builds the CannaCloud).
Manly is also a former Keurig executive and was one of the prime architects of Keurig's astounding growth. He joined Keurig in 2002 when it was doing only $25 million in revenue, after a stint at Procter & Gamble.
He guesses that he was probably the 25th employee at Keurig, and by the time...
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