Pro Model Pot Emerges as Latest Marketing Strategy for Cannabis Industry
Colorado growers working with musicians to develop one-of-a-kind marijuana strains.
Pot is going the way of sneakers and snowboards.
As cannabis fights for a foothold in the U.S. economy, innovative weed growers are taking cues from a variety of industries — footwear, musical instruments, skis and snowboards, for example — and working with superstar musicians to develop signature marijuana strains, pro-model cannabis that sails off the shelves.
Colorado’s growers — captains of the state’s maturing cannabis scene — are leading the charge in this next stage of marijuana marketing that’s more partnership than endorsement deal.
In the past year, many musicians have unveiled signature strains of marijuana. Snoop Dogg has several. Rappers Freddie Gibbs and Wiz Khalifa, singer-songwriters Willie Nelson and Melissa Etheridge and the family of the late Bob Marley all announced signature weed products last year.
The chic East Colfax grassery GroundSwell Cannabis Boutique got a big bump in business...
This marijuana news is brought to you by 420 Intel. For the latest breaking cannabis industry news, subscribe to the 420 Intel newsletter. If you'd like to promote your product or service in this area after every article, contact us.
Follow us on Instagram
Connect with us on Linkedin