What Your Investors Want to Hear From You
hen you bring outside capital into your business, you’re getting more than a quick injection of cash. Accompanying the money into your company is a new set of stakeholders: Your investors.
The relationship you build with these people or groups will have a direct and lasting impact on the success of your venture. Beyond weighing in on your plan and decisions through their voting rights, investors can become partners, clients and ambassadors of your business. The successful ones are typically well connected—they can open doors you didn’t know existed.
Soon after we started ModernAdvisor, our investors facilitated a couple of crucial introductions to high-profile people in our industry. We’ve also benefited from brainstorming sessions with our backers. It’s essentially free advice, from knowledgeable professionals who have a vested interest in your success.
The more your investors know about your direction and the challenges you’re facing, the better equipped they’ll be...
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