Baker raises $1.6 million to help marijuana dispensaries get customers in the door

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The average seed round in the nascent cannabis industry in the U.S. hovers around $1 million, according to hemp and cannabis-focused investment research by Poseidon Asset Management.

But Denver-based Baker Technologies Inc. has raised $1.6 million in seed funding for software that helps marijuana dispensaries win new customers, eliminate long lines in stores, and retain and reward their best customers for loyalty.

Founded in 2015, Baker originally began as an “order ahead” app to let customers reserve and go pick up the marijuana products they wanted for medical or legal recreational use.

For the unfamiliar, the marijuana products available at these shops, where the sale of marijuana is legal in the U.S., would range from buds or “flowers,” to edibles and concentrates in the form of waxes, oils and more.

Products also include a huge variety of strains, like Indica or Sativa, known to help one medical condition or others...

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