Blue Kudu Marijuana Edibles Fine Tunes Products, Brand and Marketing
In 2010 young entrepreneur Andrew Schrot had just sold his specialty sneaker business in Florida and was thinking about going back to school to get his MBA. A friend in Colorado inspired him with the blossoming opportunities in legal cannabis and Schrot shelved his educational plans. Now CEO of BlueKudu, a Denver-based cannabis edibles producer, Schrot has sold over one million THC-infused chocolate bars and is looking to expand both his product line and the company’s geographic footprint.
BlueKudu’s first product, a chocolate roll (like a Tootsie Roll but not as taffy-like) contained 100MG of marijuana’s psychoactive ingredient, THC. That is equivalent to ten standard doses of THC, but the candy was made for the medical market where buyers typically consume higher levels of THC than recreational users. In the third month of sales, Schrot says his business took in more than $15,000 and became cash flow positive.
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