Looking To Capitalize On The 'Green Rush'? There's A Lot To Consider First
There are a few things Andrea Brooks wishes she’d known before getting into the cannabis industry.
It’s been almost one year since Brooks founded Sava, an e-commerce platform for hand-crafted cannabis goods in San Francisco, California.
As nine states prepare to vote on recreational or medical marijuana legislation in the upcoming U.S. election – and prospective cannabis professionals in those states gather in growing numbers on the sidelines – Brooks considers it more important than ever to share what she’s learned about the challenges (and the joys) of operating within this complex and ever-evolving industry.
Her first piece of advice? Understand that working in the cannabis industry isn’t a piece of cake – and legalization isn’t going to change that (much).
“There are a lot of people rushing to get into this industry… You see people come and go and that’s because it’s really hard,” said Brooks.
“I think anyone who...
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