The Cannabis Candyman Seeks to Reassure Critics
Ever since recreational cannabis was legalized in Colorado, Washington and Alaska, there’s been heated debated as to the way in which cannabis edibles are manufactured, packaged, marketed and sold. As far as some are concerned, plain packaging with nothing eye-catching whatsoever is the best way to avoid tempting tots. For others, it’s a case of following the same rules as alcohol – package and market them as lavishly as you like, just be sure to stay away from anything that might appeal to younger crowds.
But what’s unique about the cannabis edibles market and the accompanying argument is that one of the most popular and lucrative product markets of all is that of cannabis candies. It may have all started with pot brownies years ago – these days it’s a veritable Willy Wonka-scale frenzy of everything sweet and gorgeous. And given the fact that most kids tend to have a...
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