Can Oregon Become the Cannabis Capital of the World
One year after the legalization of recreational marijuana, Oregon’s pot industry is booming with more than $400 million in projected sales in 2016.
But like any new industry, pot entrepreneurs are faced with the challenge of building a strong brand and developing new products to attract underserved customers.
The industry has to work fast to establish itself as a leading manufacturer and retailer of marijuana products because cannabis will probably be legal in the United States in a few decades, predicted Renee Spears, creator of Smuggle, a cannabis products retailer.
“We have a slim window to brand Oregon as the cannabis capital of the world,” said Spears, who spoke as a panelist at an Oregon Business Hot Topics Cool Talks breakfast event on Tuesday. “This is Oregon’s moment.”
One advantage Oregon marijuana growers have over other jurisdictions is access to the plant’s diverse genomes, said Jeremy Plumb, founder of Newcleus Nurseries,...
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