Why captains of cannabis industry don't like the "M word"
There are countless nicknames tossed around for America’s most widely used recreational drug. There’s marijuana, pot, weed, herb, even reefer. But as the argument for legalization becomes more and more widespread, and as more and more companies sprout up to meet consumer demand, you might notice that the word cannabis is being placed at the forefront.
That choice of terminology is far from accidental. For companies in the rapidly growing business, there’s a very deliberate reasoning behind it.
“We at Privateer decided that we were going to use the C word six years ago. And we’ve stuck to it,” explains Privateer Holdings CEO Brendan Kennedy in the new CBSN Originals documentary, “Big Pot: The Commercial Takeover.”
CBSN correspondent Tony Dokoupil with Privateer Holdings CEO Brendan Kennedy at their shipping facility in Vancouver, British Columbia.
In fact, Kennedy went on to...
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