Marijuana In Wine Country? Not So Fast. Six Questions To Consider, With Answers TBD.

Let’s recap the numbers from yesterday’s post, the first in this series about marijuana in wine country and the impact of California’s approval of Proposition 64:

According to 2015 crop reports, the yield per acre in Sonoma County for wine grapes is approximately $8,500 per acre, and the yield per acre for vegetables is $24,000. The estimated yield for cannabis per acre is $8,200,000, or two orders of magnitude greater than wine grapes.

They’re the kind of numbers — and potential for profit — that could tempt all manner of businesses to rush in.

After speaking with various local growers, entrepreneurs, and government officials, however, there’s one clear response to that temptation:

Not so fast.

It’s indisputable that significantly more money can be made from recreational marijuana than from grapes, even at the level of high-grade Cabernet Sauvignon from Napa. That statement is true, however, under current market...

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