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Home 🌿 Marijuana Business News 🌿 Medical marijuana looks like cash crop to Miami’s entrepreneurs 🌿Medical marijuana looks like cash crop to Miami’s entrepreneurs
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This could be any nascent industry, but in this case it’s marijuana.
After graduating from Yale, Steve Berke played professional tennis. Then, after a career-ending injury, he became a medical marijuana patient. That led him to be a marijuana activist, and he ran for mayor of Miami Beach twice on a marijuana-legalization platform. After the second election loss in 2013, marijuana companies had seen his social media campaign and were reaching out to him to plug them into videos. “That’s when I realized there was no way for these companies to connect with consumers,” said Berke, and he turned to entrepreneurship to find a solution.
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