Weed Wednesday, Green Friday: Marijuana Sales Spike at Thanksgiving

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“Maybe it’ll make your slightly racist uncle a little bit more tolerable.”

First you'll hit the grocery store for a turkey, or sweet potatoes, or pie. Then maybe the liquor store for a bottle of wine to bring to dinner. And then, depending on where you live, perhaps the dispensary, for an extra Thanksgiving pick-me-up—some marijuana.

The U.S. recreational cannabis market is now estimated to be worth close to $20 billion, and it's growing. California, Nevada, Massachusetts, and apparently Maine all voted this month to legalize recreational marijuana use, joining Colorado, Washington, Oregon, Alaska, and Washington, D.C.

The growing conversation on the subject could send even more people to local dispensaries on one of the biggest shopping days of the year, predicts Cy Scott, co-founder of the Seattle-based cannabis analytics firm Headset.

Last year, marijuana sales the day after Thanksgiving—known in the industry as Green Friday—were up 13 percent from the average Friday, according to a review of Washington dispensary...

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