Medicinal marijuana has yet to hit expected highs

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In the 1942 film Devil’s Harvest, a private investigator goes after criminals who are corrupting America’s youth by “spreading the weed of Satan”. The film’s promotional poster describes the sale of the drug as a “vicious racket with its arms around your children”.

Google Devil’s Harvest in 2016 and a legal cannabis seed by the same name will come up first on your search engine list.

Why? Not only because public perception of cannabis has changed dramatically over the last half century but also because the professionals peddling the drug in the modern age understand the importance of search engine optimisation (SEO). They also have high-tech logistics networks for the distribution of their products and understand more than just what kind of “high” you will get from one strand of weed over another.

Model pupil

Now that half the population of the United States has access to marijuana – either

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