The Marijuana Industry Is Dispatching High-End Weed to the Rich via Mail Subscription
The subscription box business is big. From socks to sex toys, Americans are signing up for monthly personal care packages of themed, curated goods at a rate that generates an estimated $5 billion dollars annually. Marijuana is a natural fit for this model.
Weed is still a surreptitious purchase for many, even where it’s legal. Plus, there’s a slew of new products in the burgeoning canna-biz; the average marijuana lover can’t manage without insider guidance. Luxury subscription services deliver these goods to high-end consumers in tasteful packaging that says “this is not a slacker’s stash.”
Chris Husong, founder of Club M in California, has been selling curated cannabis products to 300 monthly subscribers since October 2015. He markets his boxes as “not for pot heads” and told Quartz that his initial, “regular,” subscription offerings, starting at $100 a month—with a choice of flowers, edibles, concentrates, and tools—didn’t suffice. Customers quickly began clamoring...
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