California's new marijuana era
At the heart of California’s Emerald Triangle is Humboldt County, a legendary locale in the world of weed, as prized by marijuana aficionados for its cannabis as Napa Valley is for its wine.
“Humboldt is the absolute, undisputed leader in cannabis,” said Luke Bruner, a local resident who has advised state and local officials on marijuana issues.
A lot is at stake. The statewide market in medicinal and recreational marijuana is worth about $6.6 billion
There are an estimated 12,000 pot growers in Humboldt County — or about one for every 11 residents — and officials want to protect the brand. They want to ensure that tax revenue is collected, a black market is throttled, violence is curbed and environmental rules are followed. They want Humboldt weed to carry a reputation and appellation like good wine.
So they have launched a pilot...
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